Manufactured by Karnataka Soaps and Detergents Limited, a company owned by the Government of Karnataka in India. This soap has been manufactured since 1916 when the king of Mysore set up the Government Soap Factory in Bangalore. The main motivation for setting up the factory was the excessive sandalwood reserves that the Mysore Kingdom had which could not be exported to Europe because of the First World War. In 1980, KSDL was incorporated as a company by merging the Government Soap Factory with the sandal oil factories at Shimoga and Mysore. Mysore Sandal Soap is the only soap in the world made from 100% pure sandalwood oil. KSDL owns a proprietary Geographical indication (GI) tag on the Mysore sandal soap which gives it intellectual property rights to use the brand name, to ensure quality and also prevent piracy and unauthorised use by other manufacturers. In 2006, Mahendra Singh Dhoni, the Indian cricketer was selected as the first brand ambassador of the Mysore Sandal Soap. After the unification of Karnataka, a mythological creature having a body of a lion and the head of an elephant, was chosen as the logo of the company. This was because the creature represents the combined virtues of wisdom, courage and strength and symbolizes the company’s philosophy. The company has since diversified and manufactures incense sticks, and detergents.